Cara Ferguson - Search Engine Marketing Specialist

My name is Cara Ferguson and this is my online portfolio. I am a search engine marketing professional with experience in search engine optimization (SEO), pay-per click (PPC) and social media optimization (SMO). I have a background in both in-house search engine marketing and agency side search engine marketing. I have helped clients reach top positions in search engine results in all the major search engines, as well as creating marketing strategies that are conversion driven. My efforts have laid the foundation for producing bottom-line results for all the businesses I have worked with.

I have gained my experience by staying on top of search engine marketing news and strategies, as well as learning hands-on skills with 4 Star Electronics, Advanced Access, Binary Pulse and Direct Ventures.

Summary of My Skills:
Search Engine Optimization (SEO): 3 years
Pay Per Click (PPC): 3 years
Search Engine Marketing (SEM): 3 years
Social Media Optimization (SMO): 3 years
SEO Copy Writing: 3 years
Copy Writing: 7 years
Blogging: 9 years

Specialties
Google Adwords, Overture, MSN adCenter, WebTrends, Omniture, Google Analytics, ACT!, PowerPoint, Photoshop 7.0, intermediate HTML, Microsoft Office, basic photography, blog marketing, copy writing and editing, Internet research, SEO knowledge of copywriting formulas, link building

For more information email me at: Cara.Fegruson06[at]gmail.com

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